Personalisation of care and support has been a great breakthrough, and it retains broad political and sector support. But there's a danger of it being badly – and unnecessarily – damaged in these austere times.
The development of personalisation in social care is part of a wider shift in our society towards including all people as fully equal citizens. This is long overdue, has had to be fought for, and is far from complete. It has emerged primarily from the efforts and struggles of disabled and older people, with support from their progressive allies in public services.
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